Controlling product visibility on your Shopify store can provide a more tailored shopping experience, enhance security, and increase customer engagement. By managing who can see certain products, prices, or collections, you can cater to different customer segments, such as VIP members or wholesale clients, and ensure that each shopper encounters a store optimized for their needs. Let’s explore how customized product visibility can elevate your Shopify store.
Why Customize Product Visibility on Shopify?
Customizing product visibility serves multiple purposes, each benefiting a different area of your business:
- Enhanced Customer Experience: Display relevant products for specific customer segments, creating a more personalized shopping experience.
- Increased Security and Exclusivity: Limit access to exclusive products or collections, adding a layer of security for specific customer groups.
- B2B and Wholesale Customization: Show special pricing or product collections exclusively to B2B or wholesale clients, separating them from retail customers.
- Seasonal or Promotional Flexibility: Make certain products or collections visible only during specific times or for certain users, ideal for seasonal products or exclusive promotions.
Top Methods for Customizing Product Visibility on Shopify
1. Use a Product Visibility Management App
Apps dedicated to managing product visibility on Shopify provide flexibility and ease of use, especially when serving different customer segments. The Addify Catalog Visibility App offers a full range of features, allowing you to control visibility by customer type, tags, and login status.
Key Features of Addify Catalog Visibility App:
- Hide Prices on Specific Products: Show a message like “Login to See Price” for hidden prices.
- Control Visibility by Tags: Show or hide products based on customer tags like VIP, retail, or wholesale.
- Password Protection: Allow specific users access to hidden products with a password.
- Custom Error Messages and Redirection: Redirect restricted customers to another page or show them a custom message.
Benefits:
- Personalized Shopping: Tailor product visibility to match different customer profiles.
- Improved Security: Protect certain products or prices from unauthorized access.
- Streamlined Catalog: Organize your catalog to avoid confusion and prioritize relevant products.
Setup Instructions:
- Install the Addify Catalog Visibility App from the Shopify App Store.
- Configure product visibility rules based on customer tags or login status.
- Set up custom messages, redirection, or password protection for restricted products.
Pricing:
- Basic Plan: $2.99/month or $29.99/year (7-day free trial)
- Standard Plan: $3.99/month or $39.99/year
- Advanced Plan: $4.99/month or $49.99/year
2. Create Exclusive Collections for Specific Customers
For stores with a wholesale or VIP client base, creating exclusive collections that are accessible only to selected customers is a straightforward approach. These collections allow you to reserve special products for a targeted audience, improving exclusivity and customer satisfaction.
How to Set Up Exclusive Collections:
- Create a new collection in Shopify and add only the products you want to reserve for a specific audience.
- Use customer tagging or an app to restrict access to the collection.
- Promote the collection directly to your exclusive customer base, such as through a newsletter or VIP email.
Benefits:
- Enhances the sense of exclusivity for special collections.
- Keeps regular customers focused on items relevant to them.
- Supports targeted marketing by offering specific promotions to select groups.
3. Hide Prices and Add-to-Cart Button for Guest Users
For stores catering to both retail and wholesale customers, hiding prices for guest users (or those who haven’t logged in) is a popular approach. This strategy encourages account creation and lets you offer special prices to wholesale clients while keeping retail prices hidden for those without accounts.
How to Implement Price Hiding for Guest Users:
- Use apps like Addify’s Catalog Visibility to manage price visibility for selected customers.
- Customize the app settings to display a message prompting users to log in to view prices.
- Disable the add-to-cart button if necessary, giving an added layer of exclusivity for logged-in users.
Benefits:
- Encourages account creation and customer retention.
- Allows for distinct pricing strategies for different customer segments.
- Reduces cart abandonment by streamlining the purchasing process for logged-in users.
Key Takeaways
Customizing product visibility is an essential strategy for Shopify stores aiming to personalize customer experience, boost security, and manage B2B and wholesale client needs. Using tools like the Addify Catalog Visibility App to set up customer-specific visibility rules, create exclusive collections, and hide prices for guest users can transform how customers interact with your store and foster a more engaging shopping experience.
Frequently Asked Questions
- Can I hide products on Shopify without an app?
- While possible through custom code, an app provides an easier and more efficient way to manage product visibility.
- How does hiding prices benefit my store?
- Hiding prices for specific customer groups can increase exclusivity and encourage account creation, improving customer loyalty.
- Is password protection necessary for product visibility control?
- Password protection is useful for highly exclusive products or collections but may not be needed for all stores.
