“Meat substitutes” are items that are supposed to taste, feel, and look like traditional animal meats but are composed completely of plant-based ingredients or alternative protein sources. Typically, these alternatives include substances like soy, wheat gluten, pea protein, or mycoprotein—which comes from fungi like Quorn. Burgers, sausages, nuggets, and ground meat alternatives are examples of meat substitutes that provide consumers with well-known meal options without depending on animal products.
According to SPER market research, ‘United States Meat Substitutes Market Size- By Type, By Distribution Channel – Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the United States Meat Substitutes Market is predicted to reach USD 5.76 Billion by 2033 with a CAGR of 11.17%.
Drivers: The main drivers of the increase in sales are the expanding availability of plant-based protein substitutes throughout the majority of the nation’s distribution areas and the growing awareness of the detrimental health impacts of eating meat. Around 69% of Americans who followed plant-based diets in 2022 bought beef-style substitute burgers. Textured vegetable protein was the most popular meat alternative in the US during the study period. Despite being a staple of both plant-based and meat-based diets for a long time, TVP is currently the primary ingredient in meat alternatives.
Furthermore, there is a significant global shift in consumer preferences for food. More people are realizing the importance of leading a healthy lifestyle and eating a balanced diet of protein.
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Challenges: There are several challenges that could prevent the US meat substitute market from growing and becoming widely used. A significant barrier is consumer perception, since some individuals remain skeptics regarding the taste and consistency of plant-based alternatives to traditional meat. Another problem is price sensitivity; consumers on a tight budget may be turned off by the high expense of many meat substitutes. Additionally, the market is becoming saturated and more difficult to differentiate products as more brands enter it, making it more competitive. The supply chain issues, such finding high-quality components and maintaining consistent production levels, make the situation more challenging.
The COVID-19 pandemic had a major impact on the US meat replacement sector, which grew faster due to changes in consumer behavior and supply chain interruptions. Due to shortages and closures of meat processing factories, many customers looked to plant-based alternatives as a dependable supply of protein. Growing health and environmental concerns also contributed to this trend, which raised consumer demand for more sustainable and healthful food options. When companies changed to accommodate customers’ changing tastes for convenience and variety, retail sales of meat alternatives rose sharply. As a result, alongside increasing sales, the pandemic brought about a permanent shift in dietary patterns that cemented plant-based proteins as a mainstay of the American diet.
Additionally, some of the market key players are; Amy’s Kitchen Inc., Beyond Meat Inc., Conagra Brands Inc., Hormel Foods Corporation, Impossible Foods Inc.
United States Meat Substitutes Market Segmentation:
By Type: Based on the Type, United States Meat Substitutes Market is segmented as; Tempeh, Textured Vegetable Protein, Tofu, Others.
By Distribution Channel: Based on the Distribution Channel, United States Meat Substitutes Market is segmented as; Off-Trade, On-Trade.
By Region: This research also includes data for Eastern region, Western region, Southern region, Northern region.
This study also encompasses various drivers and restraining factors of this market for the forecast period. Various growth opportunities are also discussed in the report.
For More Information, refer to below link:-
US Meat Substitutes Market Analysis
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