If your company is planning to expand into the European market, we understand how helpful it is for you to build strong brand awareness globally. Exhibitions in Europe allow you to broaden your customer base. It helps you expand your business on the European continent and gives you exposure to a new worldwide market. Did you know that more than 90% of the world’s major international exhibitions take place in Europe, which equates to more than 11,000 shows each year. Did you know that Germany ranks first in terms of exhibitions in Europe, followed by France, Spain and the Netherlands.
When you become a part of a European exhibition, it will definitely help you connect with vendors and also help you contact your potential customers and strengthen your customer base. Europe hosts 12 exhibition sites all over the world and therefore attracts dealers, exhibitors and potential customers not only from Europe but also from Asia and North America. Before attending exhibitions in Europe, you need to know a few things about exhibiting in Europe.
Language and customs
For trade shows and exhibitions, language plays a vital role in conveying the right message to your audience. It has been observed that most European countries have the best understanding of the English language, which will make it easier for you to communicate in this region. However, if you are exhibiting in a country like France or Germany, it is advisable to have someone at your booth who speaks French or German to communicate with your visitors.
Etiquette and punctuality
It is most important to understand the country you are planning to exhibit in. You should do a little research about their culture, city and people, as the people who come to exhibitions in Europe play a major role. It has been found that every country in Europe has different perceptions, in Italy or Spain it is not considered rude to be late while in Germany, punctuality is the highest. Your attitude towards your punctuality reflects the professionalism, honesty and trustworthiness of your business. Also, you should find out about the dress code, do they expect a formal appearance or an informal appearance? Because most of the countries in Europe prefer to dress up formally.
Local Exhibition Contractor
When you are attending an exhibitions in Europe, it is important to choose the right stand builder because the customs in Europe are very different. It is a better option for you to have a local exhibition partner because they are aware of all the statutory guidelines and rules of exhibition in Europe. For example, before setting up the booth at the exhibition, you have to get stand approval from your organizer which ensures the stability of your exhibition stand. You also need to have a fire safety certificate for this. There are some shows that do not provide rigging points if you want a hanging sign. For this, you have to check with your organizer about the height restriction criteria.
EXHIBIT GLOBAL is a USA and European exhibitions trade show booth design company with operations worldwide, with partners in Europe, Asia, Middle East and USA. We also have rich experience working with major global brands in the USA, making EXHIBIT GLOBAL your ideal partner for exhibitions in Europe. We have years of experience creating stands in cities across Europe, including Cannes, Frankfurt, Paris, Munich, Oslo and Barcelona.
