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martechcubejohn

BeCause, CEO, Frederik Steensgaard – AITech Interview

BeCause, CEO, Frederik Steensgaard – AITech Interview

Sustainability has become a key focus for many companies. What do you see as the most significant challenges that businesses face when trying to manage and streamline their sustainability data? Without a doubt, it is the reliance on expensive, inefficient and siloed manual processes to collect and distribute sustainability data. These outdated processes produce error-prone…

Unlocking E-Commerce Potential with AI-Powered Phygital Tech

Unlocking E-Commerce Potential with AI-Powered Phygital Tech

The advent of AI-powered adaptive commerce is transforming B2B e-commerce for enterprises across various sectors. Beyond merely enhancing customer insights or product recommendations, AI is now driving a new approach that blends physical and digital realms—often referred to as “phygital.” By integrating AI into physical environments, B2B e-commerce firms are crafting seamless and engaging shopping…

Unlocking Business Potential: The Fusion of AI and Data Mana

Unlocking Business Potential: The Fusion of AI and Data Mana

Today, enterprises find themselves on the cusp of a transformative era, poised to unlock unprecedented business value by harnessing the full potential of AI. According to McKinsey, 44% of companies implementing AI report reduced operational costs, with many also experiencing revenue growth. However, successful AI adoption and modernization involve more than just deploying the latest…

Must-Know Data Analytics Tools That Defined 2024

Must-Know Data Analytics Tools That Defined 2024

Throughout 2024, data analytics continued to play a crucial role in driving data-based decision-making for B2B companies, while investment in advanced data technologies surged. These new tools offer deeper insights, predictive capabilities, and more sophisticated analytics to improve governance. The tools listed below are equipped with powerful features across BI, predictive modeling, natural language processing,…

Danielle Supkis Cheek, VP, Head of Analytics and AI at Casew

Danielle Supkis Cheek, VP, Head of Analytics and AI at Casew

In your experience, how can AI make the roles of professionals in auditing and accounting more meaningful and impactful? We’re currently grappling with a significant backlog of work and increasing pressure to do more with less. Simultaneously, we’re facing a pipeline problem – retirements are outpacing the influx of new professionals. AI is proving to…

Securing Black Friday Deals with Blockchain Innovation

Securing Black Friday Deals with Blockchain Innovation

The holiday season is just around the corner, bringing with it Black Friday, the year’s largest shopping event. While this period offers exciting opportunities for both retailers and shoppers, it also brings increased risks. Shoppers eagerly anticipate discounts, but hackers and fraudsters see the surge in online and in-store traffic as an opportunity to strike….